MisterHippity

I just learned that Gawker’s Neetzan Zimmerman is the “Daily What” guy.

Am I the only one who didn’t know this?

Apparently, A.J. Daulerio hired him to post nothing but Daily What-style “viral” content on Gawker all day long to inflate the site’s page views. And it’s working.

So today, Gawker is basically a Gawker/Daily What hybrid, I guess. “The Gawker What,” if you will.

Notes

1. choire said: Ha, you ARE the only one who didn’t know this. Neetzan: 10 million pageviews in May. Good times.
2. artyucko said: The Dentonly What
3. philk said: the daily wha?
4. misterhippity posted this