"Look, I know you’re paying a lot of money for this sponsored post, but you can’t just put a boner joke on Tumblr Radar. You have to do something more edgy. More hip. Something that can go viral, like … like an animated gif. Can you make a gif?"
"Um … OK, how’s this idea? We’ll make a gif of a guy with a boner in his shorts. And his boner will slowly grow bigger and bigger — like Pinocchio’s nose!"
"No. You have to do something more tasteful than that. More …. subtle."
"More subtle, you say? Hmmm …"